Ideas Are A Dime A Dozen
Special guest post – Edipo Cravo – Co-founder and CEO of GoDigitalNY.com.br
I was jogging through my mind thinking of all of the entrepreneurship lessons I have learned over the years, both from academic and experience. Here’s one that always gets me going when speaking with other entrepreneurs: Ideas are a dime a dozen.
Ok so this topic is supposed to address a very serious mistake new entrepreneurs make. The mistake is trying to keep their idea a secret from everybody in fear that someone will “steal” the idea. It would follow the academic point of view that having an idea does not mean anything, and that implementation is where the successful entrepreneurs stand out from the rest.
As a new entrepreneur it is impossible to think of all the ways your business concept is flawed. By keeping your concept a secret you are keeping yourself from receiving great advice and feedback. So I go as far as calling this a mistake because from my experience the most well developed business concepts I have had were those that I’ve shared with as many intelligent people as possible. Think of every time you pitched an idea to somebody. Many times their first reaction is to point out what’s wrong with it. Your reaction would be to defend your idea by mitigating the flaw, or to accept the flaw and proceed to think about how it can be addressed. By keeping your concept a secret, you are missing out on this very beneficial debate. This valuable feedback will not happen if you keep concept a secret.
One day you may be pitching this concept to an investor. The investor will ask tough questions and express concerns; your best chance at having an answer to all of their questions and concerns is to have heard them before.
Edipo is the co-founder and CEO of GoDigitalNY.com.br – a web development and search engine optimization agency that primarily practices in the North American and Brazilian markets. Go Digital NY focuses on helping companies establish and effective online identity and then to reach higher ranking in search engine results. Go Digital NY focuses on advanced on-page search engine optimization strategies, and in powerful white-hat link building ideas to generate a strong off-page optimization.
You can see video clips about Edipo’s journey in eClips under Entrepreneurs/Experts.