Ripped Apart…In A Good Way
It was the morning of our mid-term presentations, and my group and I were all ready to present our respective slide. We had a great idea, we had done all of our research, and we had a pitch ready to go. We were ready to conquer the room with our great idea…or so we thought.
We got in front of a room of 2 successful entrepreneurs and our professor, and we delivered our pitch. Within a minute of presenting our idea,the most important question was asked. It was a question that no one had looked into. We had discussed different applications for the project and how useful it could be to various countries, but when one of the judges asked “Name one customer that would be on the edge of their seat to buy your product,” we fell apart. After all the work that we had poured into the project, we had never validated our idea with any customers.
And that was it. After being ripped apart, we had learned a valuable lesson at that moment. Not only did we have to pivot our idea, but we had to identify a customer that would be willing to work with us and buy our product.
After all, what’s a business without any customers?