Bora Wear – Mugo Muna ’12
Cornellians on Board:
No, it’s just myself.
What is Bora Wear?
It’s a men’s wear brand that focuses on working with local artisans in Kenya. We seek to provide unique, high quality goods that creates a positive impact.
What is the mission of Bora Wear?
The whole goal is to empower people through employment and physical products. I’ve really grown up to despise the charity model, the whole idea of giving a man a pair of shoes or you can give him money to decide whether he really needs to buy shoes or to take his child to the hospital. You can’t assume what people really need and they will always know their needs better than you ever will. The whole point of Bora Wear existing, as clique as it sounds, is the mission of doing well and doing good – the idea of making high quality hand made goods in Kenya and having those goods have an impact on the local economy in a positive way.
How did you come up with this idea for Bora Wear?
I wanted to do something, even if it’s for 1-2 people so I thought about employing people and this was actually benefiting people on the ground so why not? The original idea started off as partnership with local artists, but that didn’t turn out. I knew it had to be a tangible product that was made in Kenya and to use a material unique to Africa.
When was it started?
How many students are involved?
None so far but we are looking for some students to get involved.
Are you currently recruiting?
Yes – a student for a project internship in marketing for 1-2 months preceding the Kickstarter campaign. We plan to launch by April, meaning the students will be able to see the influence of their contributions in a matter of months. The students would have a great opportunity to apply many of the marketing concepts they have learned to a real world context. Please email Mugo Muna (firstname.lastname@example.org) if interested.
Number of Employees: 2
Location: Nairobi, Kenya
For more information, visit Bora Wear.