#YOLO: Erica Nicole on Money, Happiness and Success at Dyson Women in Leadership

As the final keynote speaker, Erica Nicole ended the Dyson Symposium on Women in Leadership with a bang. Her speech was focused around the concept of YOLO: You Only Live Once. As the CEO and founder of one of the fastest growing digital magazines for startups, YFS Magazine: Young, Fabulous & Self-EmployedErica Nicole has a passion for serial entrepreneurship. Her dynamic keynote focused on attaining money, success and happiness.



Never underestimate your value.

  • Women earn $0.77 to every $1 that men earn, but that is no excuse to accept a wage that does not meet your expectations.
  • Your earnings are in your control; the world is not going to raise your price so do not undervalue yourself.

E3: Education, Earnings and Employment

  • These three factors drive wealth creation.
  • It is important to gain knowledge, and then learn how to apply your education to achieving your goals.

YOLO Money: 4 Ways to Get Unstuck

  • Increase your personal financial literacy.
  • Reinvest in yourself every day.
  • Take bold (and calculated) financial risks — don’t hesitate to take a step back in order to take steps forward.
  • Get comfortable with financial decision making.


The pursuit of happiness starts with authenticity—find your bliss.

  • Happiness is achievable.
  • Happiness is not a destination, it’s a means of travel.

Expect the best. Prepare for the worst. Capitalize on what comes. 

YOLO Happiness: How to Live a Bliss Life

  • Practice daily thankfulness, discover an attitude of gratitude.
  • Get focused on what you want most out of life.
  • Think thoughts that will lift you higher, no stinkin’ thinkin’!
  • Surround yourself with cheerleaders and champions.
    • You are the sum total of the 5 people you associate with.


Success is not a perfect diagonal line, it can get messy but just make sure that you’re heading in the right direction.

  • Success requires a plan and endurances through the process.

YOLO Success: Onwards and Upwards

  • Take the messy road (don’t be afraid to recalculate!) — live, learn, and become who you need to be .
  • Get comfortable with being uncomfortable.
  • Life is a checkerboard and the player opposite you is time.

Missed the Dyson Symposium on Women in Leadership? Check out our livestream of Erica Nicole’s keynote here.