Gabby Wild: Stop the Slaughter – Fight With Fashion
Here at E@D we’ve profiled a couple kickstarter campaigns that we find pretty cool. Adding to the list is Gabby Wild’s The Greenest Runway to Date. Gabby, a student at Cornell’s vet school, currently orchestrates a not-for-profit organization, Gabby Wild, advocating protection of endangered species via strategic partnerships with NGO’s and innovative marketing campaigns. Her campaigns have spanned everything from animal inspired fashion forward outfits to collaboration with Hollywood makeup artists to create an amphibian lookbooks modeling with frogs.
Now, Gabby is attempting to refine the wastefulness of the fashion industry and create a more eco-friendly physical fashion runway. With sustainability on the rise in a plethora of industries, why should high fashion be any different? The team wants to build an 80ft long runway comprised of repurposed materials that lowers carbon footprints, keeps labor and materials local and hopefully sets a trend that sustainability can be fashionable and affordable.
The runway will debut at Elephantasia the largest eco-fashion show happening in Central Park Zoo NYC on May 30. This fundraiser aims to save African Elephants from slaughter as astonishing 96 elephants are killed daily for their precious ivory. The event hopes to raise awareness of this tragedy by profiling sustainable fashion designers from every corner of the globe including Italy, downtown L.A. and The Philippines.
How can you help? A donation to the kickstarter campaign will go towards a number of initiatives. The team plans to purchase new elephant and poaching monitoring equipment, expand the reach of protected national park jurisdiction, and employ local “eco-guards” to protect natural habitats and fund projects to gauge elephant thermography to better understand the animal’s social behavior.
Check out Gabbys kickstarter campign here and be sure to check out Elephantasia this May if in the area!