Launch Party Recap
On December 2, Entrepreneurship@Dyson held a launch party in the Collaboration Zone of Warren Hall to celebrate our new website and student entrepreneurs. The event allowed visitors to chat with student entrepreneurs and meet the E@D staff. Members of Vita Shoes, Anabel’s Grocery, Campus Exposure, and Macrofuel shared some insights about their businesses over coffee and donuts.
Vita Shoes: “The hardest part of running my business is marketing,” Daniel Abaraoha explained. Product differentiation in a market filled with colorful running shoes and widely known logos are challenges he currently faces. However, he is confident that Vita Shoes fills a valid market and helps others at the same time.
Anabel’s Grocery: “Education is important,” Lizzi Gorman said. Twenty-two percent of Cornell students report skipping meals due to food insecurity, and Anabel’s Grocery looks forward to filling that void. Not only will the initiative sell groceries at discounted prices, but it will hold cooking classes to show students how to prepare meals with simple, accessible ingredients.
Campus Exposure: The website was founded on a desire to help others, not the founders. “We wanted a place to buy and sell stuff that didn’t seem creepy,” Corey Dean explained. No one on the team takes a salary, and they see Campus Exposure as an important part of assisting the student marketplace at Cornell. Visit their website to find sublets, textbooks, clothes, and more.
Macrofuel: Although Macrofuel offers a similar product as Soylent, its purpose and positioning vastly differ. “Soylent advertises to gamers and programmers who do not eat traditional meals,” Gus Rietsena explained, “Macrofuel approaches people with active lifestyles.” Macrofuel’s fresh perspective has helped it secure a customer base and move forward.
Thank you to everyone who attended, and find us on Facebook for information about more events next semester!