It’s not what you know, it’s who you know: The importance of a network

“It’s not what you know, it’s who you know”, states Joy Kuebler, founder of Joy Kuebler Landscape Architect PC (JKLA), as she discusses getting through a rough patch in her business. The idea of networking and the value of a strong network is constantly brought up in business and entrepreneurship classes, but hearing stories from successful entrepreneurs adds color to the importance of surrounding yourself with the right people. In Kuebler’s case, the right people were members of her women’s group. When she was struggling, they connected her with numerous people around Buffalo, NY who helped her overcome the challenges facing her business. She tells the story below:

Leland Pillsbury, venture capitalist and hospitality entrepreneur, further emphasizes the importance of a network. Pillsbury explains how he doesn’t see any difference between friends and business colleges. He works to establish a massive and strong network with friends, family, and business partners. This strategy has been key to his success, and he shares some of his tips here:

These entrepreneurs have worked hard to establish their networks, but what can we do here on a college campus? One great place to start is attending as many talks and events as possible. There are constantly successful entrepreneurs coming to campus, and taking the time to meet them and speak with them can help create meaningful connections.