Tiffany Anne St. Bernard Builds Mentorship Communities
It is difficult to find a student entrepreneur with as much startup experience as Tiffany Anne St. Bernard. In addition to mentoring several startups, Tiffany serves as a Blackstone Launchpad Senior Fellow and as a Fund Manager at Big Red Venture Fund. As a Ph.D. student in biomedical engineering, Tiffany’s initiatives build on her technical experiences and challenge her to explore new fields.
In 2011, she co-founded ManyMentors, a peer mentoring nonprofit organization that pairs underrepresented students with mentors in the Science Technology Engineering and Math (STEM) fields. The program supports middle schoolers to young professionals, and to date has impacted thousands of individuals across the nation. Tiffany also fosters mentorship among the Cornell entrepreneurship community; as a Blackstone Launchpad Senior Fellow, she helps advise and provide resources for students, faculty, staff, and alumni that are interested in pursuing entrepreneurship or are currently involved in a venture.
For students she reaches, Tiffany shows that entrepreneurship is possible as a student. In addition to co-founding ManyMentors, she co-founded HairDays, an app that helps women track hairstyles, products, and access to a growing online community for hair care tips. Tiffany recognized the need for the app three years ago when she decided to grow her hair out and struggled to style her tightly curled hair. “There was a lot of trial and error, and I wanted to get advice from people with similar struggles as mine,” she explained.
It was not long until Tiffany realized many other people felt the same way she did. She looked at online communities and social media platforms like Pinterest and Instagram. “I kept seeing people asking the same questions,” she explained. Tiffany noticed that girls with curly and kinky hair were especially active in seeking hair care advice online, so she built the app’s features around these needs.
Though HairDays launched early this year, it has been gaining traction, and Tiffany hopes it will become the number one tool for hair care tracking and tips. The app’s broad appeal is one of its best features. Although girls with curly and kinky hair are especially active in seeking hair care advice, some of the app’s users have straight and wavy hair. To appeal to this wide user base, Tiffany plans to utilize a number of advertising platforms, including social media and magazines.
As HairDays continues to grow, Tiffany’s wide skill set is an asset. “I know a little about many things,” she explains. Although she does not code the app, she leads all the branding, marketing, and feature development. Tiffany creates, and she will continue to do so for years to come.