Dragon Catcher Helps Catch Intellectual Property Infringements Online
Peterson Jiang, J.D. ’20 and Cora Liang, J.D.’20 co-founded Dragon Catcher, a start-up company that identifies intellectual property infringements on e-commerce platforms.
Peterson Jiang ’20 came up with his business idea four years ago when he was interning at a law firm in China. He was tasked with monitoring trademark infringements on online shopping sites, but he found the manual process to be highly insufficient.
In the beginning, Jiang did not think he would create a company. He was simply motivated to make the manual process more effective. However, after realizing the tremendous benefit of such a service for both law firms and their clients, and as someone who loves to solve problems and create values for others, Jiang eventually decided to start his own company.
He co-founded Dragon Catcher with Cora Liang ’20, a second-year law school student with an engineering background and Paul Cao, a math PhD candidate at Purdue University. Together, they developed a product that automates the infringement-detection process. The service has different pricing options. From yearly subscriptions, monthly subscriptions, to one-time brief search and one-time deep search, their business model helps meet customers’ different demands.
Jiang and Liang share many major responsibilities, such as exchanging ideas and working on product design together. Nonetheless, Jiang still focuses more on interacting with investors and clients, while Liang deals more with internal operations. Cao plays a key role in transforming the ideas into tangible products.
Since the founding of the business, they have been able to sign four contracts. Over 20 brands and ten investors have also expressed interests in the service. Now that the co-founders have a robust team of engineers, law, marketing students and product managers, they also hope to raise another round of investment soon.
The future of Dragon Catcher looks promising, but when the co-founders first started the business, they were doubtful. As most of their law school peers will have jobs after graduation, they used to wonder if going the startup route was the right decision.
The Cornell eLab incubator is what finally soothed their worries. At eLab, they met four wonderful mentors who provided great advice. In the program, the co-founders also gained practical skills such as how to discover more clients, how to do project management, and how to raise money. They were also invited to networking sessions with alumni, investors, and the mentors’ own friends, who gave them invaluable insights.
“Spiritually and personally, those four mentors really changed my life,” Jiang said.
He highly recommends anyone who is interested in becoming an entrepreneur to apply for the eLab incubator. eLab mentors will not only share with you their stories in entrepreneurship, they will also support you as you encounter various challenges. Having moral support as you first begin your business is extremely crucial, he said.
The co-founders also stressed the importance of finding strategic investors. Partnering with people who have a lot of resources in the industry will help a business grow quickly. It’s also important to remain passionate about your ideas. No matter what and how many challenges you face, passion will keep you going in the long run. As law school students who have to balance the heavy course load with the business commitment, they also recommend staying organized at all times.
Jiang and Liang are taking a gap year in China this year to grow the company to a more mature stage. They hope to diversify and expand all operations of their business. In addition to developing a variety of products to meet clients’ different needs, they also plan on building a larger and more capable team that can deliver better services. In terms of financing, they will raise another round of investment. To reach more brands, they will also scale up marketing.
“We wish to grow the company as much as possible. Just 10 minutes ago, the client I talked to is willing to sign a contract.” Jiang said during the interview, “this is our fifth contract!”