eLab Pitch Night NYC – A Focus On Market Research

December 1st marked a significant milestone for participants in the 2017-2018 Cornell eLab program. eLab provides teams of students with an intensive environment to grow their early-stage startups, all while gaining access to various mentorship and financial resources at Cornell. The fifteen teams this year are now about one-third of the way through the program, and have spent the past semester focusing on market research and finding their target customer. This focus on research is reflective of Cornell’s evidence-based entrepreneurship style, taught at eLab.

VitaScan – Moving from Cornell Research Labs to Industry

When it comes to medical diagnostic technologies, the focus has always been on disease detection. Having a device to instantly detect the presence of particular diseases in a patient’s body is desirable in a world where early detection is the key to containing the effects of such conditions. Yet, nutrition diagnostics technologies have been much less formulated than these disease diagnostics ones. This is the perfectly niche space in which VitaScan, a Cornell start-up, is taking giant steps.