In Ithaca, most of us consume our news online, a trend that has been rapidly increasing over the past 15 years. This trend came to the forefront of conversation in 2016 due to the perpetuation of fake news that has pervaded social media spaces like Facebook. Despite the online news controversy, The Ithaca Voice has been able to flourish as an online-only, local news startup. The Ithaca Voice recently surpassed The Cornell Daily Sun in number of online followers, making it the most read local news outlet in Ithaca.
First-time entrepreneurs tend to see it as counterproductive; we think we already know who our customer is, and we think the first step should be building our idea (app, website, product, etc.) as quickly and as best as we can. The truth is you’re probably wrong about who your customer is if you haven’t done customer discovery, and if you don’t truly understand the person who will be using your thing, you won’t be able to make your thing the thing they want to use.