eLab Pitch Night NYC – A Focus On Market Research

December 1st marked a significant milestone for participants in the 2017-2018 Cornell eLab program. eLab provides teams of students with an intensive environment to grow their early-stage startups, all while gaining access to various mentorship and financial resources at Cornell. The fifteen teams this year are now about one-third of the way through the program, and have spent the past semester focusing on market research and finding their target customer. This focus on research is reflective of Cornell’s evidence-based entrepreneurship style, taught at eLab.

Moving from Product to Brand – A Rev Ithaca Workshop

The Burns Group is a branding and advertising agency in NY founded by the former chairman of Saatchi and Saatchi – one of the world’s largest global advertising agencies.  The Burns group houses, BGiN, a small start-up that is approximately a year and a half old. BGiN is intended to provide affordable and accelerated in-depth brand building resources that young brands need. A core part of BGiN is the BGiN internship program. The program provides Cornell start-ups the opportunity to spend three weeks in New York working with branding field experts to solve a branding problem their product is facing.

Cornell Entrepreneurs Gather for Yearly Summit

On Friday, November 3, the Cornell community gathered for the annual Entrepreneurship Summit in New York City. Held at the The New York Times Building, Summit brought together over 500 Cornell community members to celebrate the university’s progress in becoming a top-tier entrepreneurship program. See more below:

RevIthaca Workshop: Mindset for an Investible Company

Friday, October 13th may seem like the beginning of a horror story, but it was anything but one at Rev Ithaca’s Mindset for an Investible Company workshop. Entity formation, how to deal with real boards of directors, the critical aspects of founder relationships, and the basics of raising dilutive financing from VCs and other investors were the main topics of the three-hour workshop.

eLab Demo Day

On April 27, 11 of the 15 eLab teams gathered at the Statler Auditorium at Cornell for the event that cemented their hard work over the past year: eLab Demo Day. Demo Day isn’t any ordinary pitch—all the teams have done pitches of their startups countless times. At Demo Day, the teams pitch what problem they are looking to solve, how their idea meets that problem, and how their business turns that idea into reality. But this time, it’s a pitch in front of a crowd that includes students, faculty, and alumni passionate about entrepreneurship along with investors and venture capitalists who can provide key funding to take these startups to the next level.

Half-Baked: Third Batch Focuses on the Cornell Experience

Last Friday night, about fifty Cornell students gathered in Durland Alternatives Library sitting on yoga maps and couches to hear the ‘raw’ ideas of their peers. Half-Baked is a semesterly event organized by Eco and Medium Design Collective, and it is designed to allow presenters to share their ideas in a comfortable and inquisitive environment.

Caitlin Strandberg: From Slope Media to Venture Capital

Listed as one of Forbes’ 30 under 30 and founder of Slope Media, Caitlin Strandberg ‘10, has worked her way up in the venture capital industry since graduating from Cornell University. Recently the 28-year-old spoke at Forte Campus at Cornell’s Speaker series and highlighted her startup experiences at Cornell and beyond.

Avner Ronen Visits Cornell

Many Cornellians fear pursuing entrepreneurship after graduation because they believe it may not lead to long term careers. Avner Ronen disproves this myth. So far, he has launched three companies and sold two of them to major firms. For Ronen, entrepreneurship is a lifestyle instead of an ideal.

The True Cost: A Reflection on Production

On Thursday, November 11, Cornell Thrift and Cornell Organization for Labor Action hosted a movie screening and discussion on The True Cost, a documentary about the dangers of the fashion industry’s overseas production. The event was a reminder that fair trade and ethical sourcing are important steps to making a healthier world.

Building a Better Work Environment

Google. For many students, it sounds like the ideal workplace, especially with movies like The Internship creating Hollywood appeal. When many people think of Google and startup workplaces, they think of free food, ping pong tables juxtaposed between desks, and nap pods. So what does Google truly do to cultivate an environment that fosters results?

Jordan Berman (‘95) Conquers the Coffee Break

If you have ever worked a 9 to 5 job, you know that 2pm is a drag. You check your phone, pour another cup of coffee, and wonder when the day will be done. At college, this is prime nap time in the libraries or, if you’re lucky, in a semi-quiet dorm room. ILR alumnus Jordan Berman (‘95) knows this struggle well and has creatively capitalized on it.

The Gig Economy: A Step Along the Entrepreneurial Path

Today, anyone can work for themselves to begin their entrepreneurial journey. Uber, Lyft, Taskrabbit and many other online platforms contribute to the ever present gig economy. These platforms allow people to earn money on their own time and in their own domain, whether it be their cars, homes, or favorite coffee shops. The gig economy allows ambitious service providers to enjoy some of the benefits of being an entrepreneur without the responsibility of owning firms and reporting to stakeholders.