Pivots and Why They Matter

No entrepreneur starts with her final idea. In fact, often an entrepreneur needs to change her business in dramatic ways throughout the startup process – this could involve changing a product, service, business model, or the plan for growth. These changes are often prompted through customer discovery, and they are called pivots.

Customer Discovery: The First Step to Entrepreneurship

First-time entrepreneurs tend to see it as counterproductive; we think we already know who our customer is, and we think the first step should be building our idea (app, website, product, etc.) as quickly and as best as we can. The truth is you’re probably wrong about who your customer is if you haven’t done customer discovery, and if you don’t truly understand the person who will be using your thing, you won’t be able to make your thing the thing they want to use.

Most Likely to Succeed: How Cornell Helps Grow Its Entrepreneurs

According to Cornell entrepreneur Shaibyaa Rajbhandari (‘18), “College is the best time to take a risk.” Rajbhandari believes this so strongly that she has embraced the risk of starting not one, but two social ventures during her time as a student at Cornell University. The resources that Cornell has provided her and many other entrepreneurs has helped grow businesses and drive the world economy forward. Click below to read about how Cornell’s entrepreneurs have used the school’s resources to help achieve success:

People People: How Entrepreneurs Build Support Structures

Merriam-Webster defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.” While entrepreneurs are often lauded for their achievements as “one” individual, most would assure you that they could not achieve what they did without a strong community of support. Click below to read how entrepreneurs go about building it:

Finding Funding

Money. Many people would argue it makes the world go ‘round. In a more practical sense, money is essential to entrepreneurship. A lot of great entrepreneurs say that they’re driven more by helping people through their product than they are by money; however, even those entrepreneurs would likely concede that they wouldn’t be able to have as big of an impact as they do without a little bit of capital to help them along the way. For these reasons and more, knowing where funding will come from is a key question that every entrepreneur has to answer.

Third Wave Startups

Imagine a world where apps kept you updated on each bill that is passed in your local legislature and allow you to reach your legislators. This is the world AOL Co-Founder Steve Case predicts in The Third Wave: An Entrepreneur’s Vision of the Future.

eLab: An Entrepreneur’s Dream House

How much can $5,000 contribute to the growth and development of a company? For the student entrepreneurs of Cornell who are eager to take this very first step, this may be the prize they have their eyes set on. However, the monetary reward is only a small part of the package.

The Entrepreneur’s Personality

What does it take to be an entrepreneur? What are the qualities one must posses? Do you have what it takes to be an entrepreneur? As entrepreneurship becomes a growing field, it’s easy to label who is an entrepreneur and who isn’t. However, in reality, anyone can be an entrepreneur. Whether it’s starting a business or bringing a new idea to a student club, everyone has the ability to be creative and lead.

Great New Books on Entrepreneurship

Scavenging library stacks for written treasures is a pleasure all students can experience. Cornell’s rich resources of new print literature largely goes unused, whether it is the latest issue of Harvard Business Review in Mann Library or new releases on entrepreneurship waiting to be plucked from the new book cart in Catherwood Library.
New books about entrepreneurship are helpful to entrepreneurs as well as those interested in exploring the startup world. These three books, all available through Cornell’s libraries, provide varied outlooks and advice.