Customer Discovery: The First Step to Entrepreneurship

First-time entrepreneurs tend to see it as counterproductive; we think we already know who our customer is, and we think the first step should be building our idea (app, website, product, etc.) as quickly and as best as we can. The truth is you’re probably wrong about who your customer is if you haven’t done customer discovery, and if you don’t truly understand the person who will be using your thing, you won’t be able to make your thing the thing they want to use.

Dimitri: Giving You the Power to Create

The concept of 3D printing is rapidly growing in the manufacturing industry, but there is still significant room for growth in the consumer market (learn more about industry trends here). To leverage this opportunity, Valerie Mack (Master of Professional Studies, ’17), Khalil Hajji (Master of Engineering, 2017), Mutahir Kazmi (Master of Engineering, ‘17), and Leo Jingyang Liu (Master of Architecture, ‘18) founded Dimitri: a startup that aims to bring autonomy and consumer centricity to the world using 3D printing.