eLab Pitch Night NYC – A Focus On Market Research

December 1st marked a significant milestone for participants in the 2017-2018 Cornell eLab program. eLab provides teams of students with an intensive environment to grow their early-stage startups, all while gaining access to various mentorship and financial resources at Cornell. The fifteen teams this year are now about one-third of the way through the program, and have spent the past semester focusing on market research and finding their target customer. This focus on research is reflective of Cornell’s evidence-based entrepreneurship style, taught at eLab.

Crunching Down on a Simpler, Sweet, and Savory Granola with Kim (’19)

Jamie Kim ‘19 has been baking since high school, but it tastes like she’s been doing it for several lives. At least, that’s what hordes of students, Manndibles cafe, successful chefs, and her friends and family might tell you.

In high school, Kim baked granola as gifts, experimenting with different spices and herbs unique to granola, like lavender and rosemary, which would soon become her signature touch on what seemed to be a saturated market.

The idea for bumble & butter started in October 2016, originally intended to be a breakfast company–selling pastries, as well as granola. As a student in the School of Hotel Administration, Kim pitched the company in her marketing class. The idea started to gain traction, but the taste of the granola spoke for itself.