Moving from Product to Brand – A Rev Ithaca Workshop

The Burns Group is a branding and advertising agency in NY founded by the former chairman of Saatchi and Saatchi – one of the world’s largest global advertising agencies.  The Burns group houses, BGiN, a small start-up that is approximately a year and a half old. BGiN is intended to provide affordable and accelerated in-depth brand building resources that young brands need. A core part of BGiN is the BGiN internship program. The program provides Cornell start-ups the opportunity to spend three weeks in New York working with branding field experts to solve a branding problem their product is facing.