Customer Discovery: The First Step to Entrepreneurship

First-time entrepreneurs tend to see it as counterproductive; we think we already know who our customer is, and we think the first step should be building our idea (app, website, product, etc.) as quickly and as best as we can. The truth is you’re probably wrong about who your customer is if you haven’t done customer discovery, and if you don’t truly understand the person who will be using your thing, you won’t be able to make your thing the thing they want to use.

PureSpinach: Ithaca’s Locally Grown, Nutritious Spinach

Commonly labeled as America’s “favorite leafy green,” spinach has always been very popular; still, many people can only access West Coast grown spinach in the supermarket or purchase the vegetable during the limited months it is available in farmers’ markets. To solve this problem, two MBA Cornell students, Serdar Mizrakci and Ziad Jarjouhi, founded PureSpinach. PureSpinach provides people with the fresh spinach through local, hydroponic growing methods.

Dimitri: Giving You the Power to Create

The concept of 3D printing is rapidly growing in the manufacturing industry, but there is still significant room for growth in the consumer market (learn more about industry trends here). To leverage this opportunity, Valerie Mack (Master of Professional Studies, ’17), Khalil Hajji (Master of Engineering, 2017), Mutahir Kazmi (Master of Engineering, ‘17), and Leo Jingyang Liu (Master of Architecture, ‘18) founded Dimitri: a startup that aims to bring autonomy and consumer centricity to the world using 3D printing.

Natural Cuts: A Revolutionary Solution to Vegetable Shelf-Life Extension

Why can’t a fresh cut vegetable last longer? Can we offer an alternative to frozen vegetables that provides comparable shelf-life yet still retains the fresh qualities of vegetables in the natural produce aisle? These questions led to the research for a solution and after months of hard work, Vipul Saran (Masters in Food Science, ‘17) and his Advisor, Dr. Syed Rizvi, discovered a new innovative process to achieve this with fresh cut peeled potato French fries. This novel processing methodology extends the shelf-life of fresh cut potato for at least 60 days, without refrigeration, something never achieved before in the space. They believe for this to potentially work on other vegetables and fruits too and are constantly working to prove it.

Most Likely to Succeed: How Cornell Helps Grow Its Entrepreneurs

According to Cornell entrepreneur Shaibyaa Rajbhandari (‘18), “College is the best time to take a risk.” Rajbhandari believes this so strongly that she has embraced the risk of starting not one, but two social ventures during her time as a student at Cornell University. The resources that Cornell has provided her and many other entrepreneurs has helped grow businesses and drive the world economy forward. Click below to read about how Cornell’s entrepreneurs have used the school’s resources to help achieve success:

eLab: An Entrepreneur’s Dream House

How much can $5,000 contribute to the growth and development of a company? For the student entrepreneurs of Cornell who are eager to take this very first step, this may be the prize they have their eyes set on. However, the monetary reward is only a small part of the package.

Specdrums Brings a New Beat to the Music World

Do you ever wish you could play the drums but don’t have space to store them or time for lessons? Spectrums is revolutionizing the way you think about playing music. The eLab graduate company has developed a ring that detects the color of objects it touches. The ring sends a signal to your mobile device and plays a corresponding sound for hours of musical exploration. Sounds range from traditional drum sounds to animal calls to your own recordings.

20 Lessons From Daniel Green ’13 (4 of 4)

16) Your value in society is solely determined by your ability to clearly communicate your ideas to other people: If you want to accomplish anything, you have to first be able to communicate what that thing is. To me now this means concise (5 lines or less) emails, one-pagers, and simple PowerPoint slides but you should decide what this means for you and your aspirations.