Crunching Down on a Simpler, Sweet, and Savory Granola with Kim (’19)

Jamie Kim ‘19 has been baking since high school, but it tastes like she’s been doing it for several lives. At least, that’s what hordes of students, Manndibles cafe, successful chefs, and her friends and family might tell you.

In high school, Kim baked granola as gifts, experimenting with different spices and herbs unique to granola, like lavender and rosemary, which would soon become her signature touch on what seemed to be a saturated market.

The idea for bumble & butter started in October 2016, originally intended to be a breakfast company–selling pastries, as well as granola. As a student in the School of Hotel Administration, Kim pitched the company in her marketing class. The idea started to gain traction, but the taste of the granola spoke for itself.