Moving from Product to Brand – A Rev Ithaca Workshop

The Burns Group is a branding and advertising agency in NY founded by the former chairman of Saatchi and Saatchi – one of the world’s largest global advertising agencies.  The Burns group houses, BGiN, a small start-up that is approximately a year and a half old. BGiN is intended to provide affordable and accelerated in-depth brand building resources that young brands need. A core part of BGiN is the BGiN internship program. The program provides Cornell start-ups the opportunity to spend three weeks in New York working with branding field experts to solve a branding problem their product is facing.

RevIthaca Workshop: Mindset for an Investible Company

Friday, October 13th may seem like the beginning of a horror story, but it was anything but one at Rev Ithaca’s Mindset for an Investible Company workshop. Entity formation, how to deal with real boards of directors, the critical aspects of founder relationships, and the basics of raising dilutive financing from VCs and other investors were the main topics of the three-hour workshop.