November 27, 2017
Moving from Product to Brand – A Rev Ithaca Workshop
The Burns Group is a branding and advertising agency in NY founded by the former chairman of Saatchi and Saatchi – one of the world’s largest global advertising agencies. The Burns group houses, BGiN, a small start-up that is approximately a year and a half old. BGiN is intended to provide affordable and accelerated in-depth brand building resources that young brands need. A core part of BGiN is the BGiN internship program. The program provides Cornell start-ups the opportunity to spend three weeks in New York working with branding field experts to solve a branding problem their product is facing.
October 24, 2017
RevIthaca Workshop: Mindset for an Investible Company
Friday, October 13th may seem like the beginning of a horror story, but it was anything but one at Rev Ithaca’s Mindset for an Investible Company workshop. Entity formation, how to deal with real boards of directors, the critical aspects of founder relationships, and the basics of raising dilutive financing from VCs and other investors were the main topics of the three-hour workshop.
March 28, 2017
The Hidden Power of Female Entrepreneurship, With Lisa Ann Pinkerton
Have you ever struggled to work in a team where your gender was not well represented? According to Lisa Ann Pinkerton, President of Technica Communications and Founder of Women in Cleantech & Sustainability, this largely has to do with differences between male and female leadership styles.