Stories

  • 1TakeInterview Brings a New Approach to Coding Interview Prep Fred KauberSean Viswanathan, a graduating senior at Cornell University, is the founder of 1TakeInterview: a software engineering interview prep website that helps users learn how to tackle coding questions they’re likely to see in their job interviews. After trying a lot of different resources to help him earn internship and full-time opportunities, Viswanathan grew frustrated with the ...
  • Arpit Sheth (MEng ‘18) Builds the Future of Local News Julia AllenCrater is an emerging app that allows anyone to shoot footage on their phones of local news events and post stories for their communities. Crater assists community members in posting stories through the app’s video editing tools and story templates. E@D spoke with Arpit to learn more about this crowdsourcing approach to local news.
  • Big Red Startup Moments Captures Student Entrepreneurship Experience Catherine WeiLast week for Entrepreneurship Celebration, Entrepreneurship@Dyson hosted their panel, Big Red Startup Moments, to capture the student entrepreneurship experience. The panel featured Daniel Abaraola ’18, founder of Vita Shoes, Colby Triolo ’19, founder of The Worldwide Travel Network, Jamie Kim ’19, founder of bumble & butter, Albert Caldarelli ’19, CTO of Religio.
  • Ride Smarter with Cornell AppDev’s Ithaca Transit Christine MuchemuIthaca Transit is an end-to-end navigation app combining the best features of available transit apps into one simple design. The app prominently features live tracking and updates, an immensely useful feature for anyone who has waited in the cold for a bus.
  • Christopher Rodriguez (‘18) Embodies the Entrepreneurial Spirit Julia AllenChris is working on a project called Liquify, a “personal financial management platform that helps users track their spending and create budgets.” His first conception of the idea came as a freshman at Cornell while riding the TCAT, where he saw riders fumble with cash and coins to pay for their fares. “There has be ...
  • Entrepreneurship at Cornell Celebration Preview Fred KauberOn Thursday, April 19 and Friday, April 20, Entrepreneurship at Cornell will welcome more than 700 alumni, parents, faculty, and staff as part of Celebration: a two-day on-campus showcase of entrepreneurial ventures and topics.  Widely recognized as the most significant on-campus entrepreneurship event for Cornell, this year’s Celebration features over 30 events on topics ranging from ...
  • Leigh Gallagher (A&S ‘94) Encourages Women to Lead with their Strengths Julia AllenOn March 16th, Leigh Gallagher (A&S ‘94) chatted with about twelve students over lunch about career paths and the media industry. Gallagher is the Senior Editor at Large of Fortune and the author of The Airbnb Story and The End of the Suburbs. After studying English at Cornell, she has had a terrific career in ...
  • First Round Capital Co-Founder Howard Morgan Fred KauberOn March 14, Dr. Howard Morgan ’68 visited Cornell to share his knowledge on turning ideas into companies as a part of the Enterprise Engineering Colloquium Seminar Series. Morgan was a co-founder of First Round Capital, a venture capital (VC) firm that specializes in providing early-stage funding to promising companies like Blue Apron, GroupMe, and ...
  • Agnes: Finding Your Community Kristi ChanWhen college students aren’t busy with their classes, clubs and extracurricular activities take up most of their time and shape their college experience. At Cornell, students are bombarded from the start of their freshmen year with ClubFest, quarter cards, e-mails, and Facebook notifications as they begin exploring what organizations are a right fit for them. ...
  • Matt Barker (‘19) and Austin Astorga (‘19) Take the ‘Um’ Out of the Forecast with Brella Julia AllenBrella delivers your personalized daily forecast right to your lock screen in the morning, so you know what to wear, what to expect, and if you need to bring an umbrella.
  • mannUfactory Launches Cornell’s Creativity Julia AllenLast month, a new makerspace came to Cornell’s campus to promote a diverse approach to creativity and ideation. mannUfactory – located on the right side of the first floor of Mann Library – offers the Cornell community tools and assistance to bring ideas to reality. When you enter the makerspace, you will find several 3D ...
  • Measuring Success: Important Startup Metrics Explained Fred KauberMany entrepreneurs are often reminded of the importance of knowing their numbers, but what numbers are important, and what do they mean. For more on important metrics and their implications, click below!
  • Interview with Rewardzzz Founder Hunter Friedland Christine MuchemuE@D sat down with Rewardzzz founder, Hunter Friedland, to learn more about his startup.
  • Introducing the Minor in Entrepreneurship and Innovation (MEI) Catherine WeiThis semester, the SC Johnson College of Business is launching their newest program, a Minor in Entrepreneurship and Innovation (MEI). The mission of the University-Wide Minor in Entrepreneurship and Innovation is to prepare Cornell students to be agents of change in careers that require the application of entrepreneurial thinking and action to economic and social ...
  • Course Spotlight: Entrepreneurship in the Life Sciences Annie BlumenfeldI took Entrepreneurship in the Life Sciences with Professor Robert Karpman during the fall 2017 semester, as I was looking for a one credit course that furthered my interest in entrepreneurship.

Student Stories

  • 1TakeInterview Brings a New Approach to Coding Interview Prep Fred KauberSean Viswanathan, a graduating senior at Cornell University, is the founder of 1TakeInterview: a software engineering interview prep website that helps users learn how to tackle coding questions they’re likely to see in their job interviews. After trying a lot of different resources to help him earn internship and full-time opportunities, Viswanathan grew frustrated with the ...
  • Arpit Sheth (MEng ‘18) Builds the Future of Local News Julia AllenCrater is an emerging app that allows anyone to shoot footage on their phones of local news events and post stories for their communities. Crater assists community members in posting stories through the app’s video editing tools and story templates. E@D spoke with Arpit to learn more about this crowdsourcing approach to local news.
  • Ride Smarter with Cornell AppDev’s Ithaca Transit Christine MuchemuIthaca Transit is an end-to-end navigation app combining the best features of available transit apps into one simple design. The app prominently features live tracking and updates, an immensely useful feature for anyone who has waited in the cold for a bus.
  • Christopher Rodriguez (‘18) Embodies the Entrepreneurial Spirit Julia AllenChris is working on a project called Liquify, a “personal financial management platform that helps users track their spending and create budgets.” His first conception of the idea came as a freshman at Cornell while riding the TCAT, where he saw riders fumble with cash and coins to pay for their fares. “There has be ...
  • Interview with Rewardzzz Founder Hunter Friedland Christine MuchemuE@D sat down with Rewardzzz founder, Hunter Friedland, to learn more about his startup.
  • Travel the World with Brynne Merkley (‘20) and Colby Triolo (‘19) Catherine WeiIn the summer of 2017, both Brynne Merkley (‘20) and Colby Triolo (‘19) wanted to travel the world. Brynne was excited to bike across Canada, and Colby wanted to backpack through Europe. Not wanting to travel solo, they each reached out to their friends, asking if anyone wanted to join. The responses they received were ...
  • Peter Cetale (‘19) Brings Technology and Charity Together Julia AllenNo twenty year old college student could be described as a serial entrepreneur, but Peter Cetale (ILR ‘19) comes close. After founding three businesses and two active campus organizations, Peter has become an expert at putting ideas into action.
  • Interview with Deanna Deyhim (’18) – Founder of Spect Christine MuchemuE@D recently sat down with Spect founder Deanna Deyhim to better understand SpectTM technology and the motivation behind her vision.
  • Jenna Martinez’s (‘19) Açaísy Dishes out Sales Catherine WeiThis past summer, Jenna Martinez ‘19 lived in her hometown of Miami, FL, interning and soaking up the warm weather. During that time, she realized that açaí bowls were really popular in Miami and after trying them, she was in love. As the summer was coming to an end, she thought about how she would ...
  • My Africa, Your Trip: Ghali Jorio (’21) and MyAfriTrip Fred KauberIn 2014, a total of 65.3 million international tourists visited Africa. While that may seem like a lot, the figure represents only 5.8% of the world’s tourists. For Ghali Jorio (’21), these numbers were more than statistics. They were his motivation for starting a company. Jorio is the co-founder of MyAfriTrip: an online platform that offers tour ...
  • Planting the Seed for Petal with Michael Eaton (‘18) and Santi Alegria (‘18) Catherine WeiHome of Cornell University, Ithaca, NY has been known for growing rich intellectual experiences for students, but when it comes to growing plants, the cold and dark weather is not conducive. After growing up in Botswana, Michael Eaton (‘18) yearned for the big garden he used to have; in junior year, he decided to use ...
  • Summers in Startups: Differentiating Growth Opportunities for Undergraduates Sarah BarryAre you curious about how to build professional experience as an underclassman? Learn how sophomore Eric Hu developed his business acumen and worked on impactful projects while interning at two startups in NYC during the Summer of 2017.
  • Meet the Entrepreneurial Interior Designer Annie BlumenfeldKevin O’Gara (Design and Environmental Analysis 20’) is the brain behind ‘Thou Swell,’ an Atlanta lifestyle blog which has accrued almost twelve thousand followers on Instagram in approximately four years. O’Gara describes the blog as a place for those with an eye for design and ‘entertaining enthusiasts.’ O’Gara’s interests lie in forming a world where social ...
  • Tiffany Anne St. Bernard Builds Mentorship Communities Julia AllenIt is difficult to find a student entrepreneur with such varied experience as Tiffany Anne St. Bernard. In addition to mentoring several startups, Tiffany serves as a Blackstone Launchpad Senior Fellow and as a Fund Manager at Big Red Ventures. As a Ph.D. student in biomedical engineering, Tiffany’s initiatives both build on her technical experiences ...
  • Crunching Down on a Simpler, Sweet, and Savory Granola with Kim (’19) Catherine WeiJamie Kim ‘19 has been baking since high school, but it tastes like she’s been doing it for several lives. At least, that’s what hordes of students, Manndibles cafe, successful chefs, and her friends and family might tell you. In high school, Kim baked granola as gifts, experimenting with different spices and herbs unique ...
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Alumni Stories

  • Agnes: Finding Your Community Kristi ChanWhen college students aren’t busy with their classes, clubs and extracurricular activities take up most of their time and shape their college experience. At Cornell, students are bombarded from the start of their freshmen year with ClubFest, quarter cards, e-mails, and Facebook notifications as they begin exploring what organizations are a right fit for them. ...
  • VitaScan – Moving from Cornell Research Labs to Industry Sonia AppasamyWhen it comes to medical diagnostic technologies, the focus has always been on disease detection. Having a device to instantly detect the presence of particular diseases in a patient’s body is desirable in a world where early detection is the key to containing the effects of such conditions. Yet, nutrition diagnostics technologies have been much ...
  • The Social Enterprise Paving the Way in Education Annie Blumenfeld  What started off as a club composed of five friends at Cornell has now reached thousands of students across New York City, preparing them for success inside and outside of the classroom. Karim Abouelnaga (Hotel School ’13) successfully leveraged his social enterprise, Practice Makes Perfect (PMP), to help alleviate an issue facing low-income public school ...
  • Kaitlyn Wright (‘14) Launches La Vie en Raw Julia AllenImagine if you ate breakfast cereal your entire life. According to Kaitlyn Wright (Cornell Law School, ‘14), feeding your dog just commercial kibble is very similar. Wright is the founder of La Vie en Raw, a business that sells organic, grass-fed raw dog food in Colorado. She started the business just four months ago and ...
  • Finding International Volunteering Opportunities and Creating a Travel Lifestyle Clothing Brand with Cedric Hodgeman ‘04 Archana Choudhary2 Cornellians started a non-profit that can help people volunteer across the globe! Read more to find out
  • SnappyScreen CTO Alex Woloshin (’14) Provides Insights Sarah BarryAlex Woloshin weighs in on his experience working for a startup company immediately following his graduation from Cornell in 2014. He provides students interested in entrepreneurship with advice and words of encouragement to pursue their passions.
  • Specdrums Brings a New Beat to the Music World Julia AllenDo you ever wish you could play the drums but don’t have space to store them or time for lessons? Spectrums is revolutionizing the way you think about playing music. The eLab graduate company has developed a ring that detects the color of objects it touches. The ring sends a signal to your mobile device and plays ...
  • Friends Reunited: Jordan Ross and PetsEmpower.org Julia AllenMany college students miss their pets as much as their families during their time away from home. For alumnus Jordan Ross (Economics ‘05), this bond became especially important as he recovered from domestic violence (DV). Unfortunately, this relationship was threatened when he discovered many recovery shelters would not accept his furry companion.
  • Creating Community with Brian Endo (’15) and Chris Davis (’15) Fred KauberFor most college students, the question of “What am I going to do after graduation?” can appear rather frightening. Outside of the safety bubble of college lie fears surrounding adjusting to a new place, self-sufficiency, and choosing the right career. For Cornell graduates Brian Endo and Chris Davis, this is the same sense of fear that ...
  • AJ Okereke (’14): Choosing the Entrepreneurial Path Rosie O'Regan“What are you going to do after you graduate?” Any college senior will tell you that they get this question at least once a day. Professors, parents, and other well-meaning adults are eager to give their two cents on grad school, large vs. small companies, and the key to success. In search of a new ...
  • Leveling Up with Nintendo’s President Julia Allen On September 24, the back dining room of Taverna Banfi filled with eleven students anxiously fiddling with place settings and comparing questions. They were waiting for Reggie Fils-Aime, the President of Nintendo North America. Many dreamed of meeting Fils-Aime for many years, and his leadership inspired them to add a business minor onto their mostly ...
  • Zoe Wong ’13, Co-founder of Revive Foods, Gives Produce a Second Chance Aileen Chang Below are comments from Zoe Wong ’13, Co-Founder of Revive Foods: Can you speak a little about your business and why you started it? How does Revive Foods fulfill its mission?  I’ve been passionate about social entrepreneurship since I was first introduced to it during my freshmen year at Cornell. I always knew I wanted to start ...
  • CUSummit Q&A: From Acorn to Cancer Diagnostics, Meet Student Entrepreneur Gabriel Otte ’11! Aileen ChangWhen I first met Gabriel at the Entrepreneurship Summit, I was first taken aback at how much experience he had, especially as a student. Gabe covered a range of interesting topics and offered a number of valuable advice that it became increasingly hard to leave the conversation! He was so open and candid about his experience that I felt ...
  • CUSummit Q&A: Pointers from Dana Price, MBA ’11 Aileen ChangAt this year’s Entrepreneurship Summit, I had the pleasure of sitting next to Dana Price. From the outset, I could tell this was going to be an interesting conversation. We immediately compared and contrasted this year’s event to that of previous years and exchanged our thoughts on what made year’s event different from the others. Even though I didn’t ...
  • CUSummit Q&A: A Taste of Savert and Kristina Francillon, ILR ’11 Aileen ChangKristina Francillon was one of the few social entrepreneurs I met during this year’s Entrepreneurship Summit. Although I was nervous approaching someone whom I had never spoken to before, Kristina immediately put me at ease. Just a few moments into our conversation, I knew I was going to leave the event happy that I had the chance to speak with her. ...

  • 1TakeInterview Brings a New Approach to Coding Interview Prep Fred KauberSean Viswanathan, a graduating senior at Cornell University, is the founder of 1TakeInterview: a software engineering interview prep website that helps users learn how to tackle coding questions they’re likely to see in their job interviews. After trying a lot of different resources to help him earn internship and full-time opportunities, Viswanathan grew frustrated with the ...
  • Arpit Sheth (MEng ‘18) Builds the Future of Local News Julia AllenCrater is an emerging app that allows anyone to shoot footage on their phones of local news events and post stories for their communities. Crater assists community members in posting stories through the app’s video editing tools and story templates. E@D spoke with Arpit to learn more about this crowdsourcing approach to local news.
  • Big Red Startup Moments Captures Student Entrepreneurship Experience Catherine WeiLast week for Entrepreneurship Celebration, Entrepreneurship@Dyson hosted their panel, Big Red Startup Moments, to capture the student entrepreneurship experience. The panel featured Daniel Abaraola ’18, founder of Vita Shoes, Colby Triolo ’19, founder of The Worldwide Travel Network, Jamie Kim ’19, founder of bumble & butter, Albert Caldarelli ’19, CTO of Religio.
  • Ride Smarter with Cornell AppDev’s Ithaca Transit Christine MuchemuIthaca Transit is an end-to-end navigation app combining the best features of available transit apps into one simple design. The app prominently features live tracking and updates, an immensely useful feature for anyone who has waited in the cold for a bus.
  • Christopher Rodriguez (‘18) Embodies the Entrepreneurial Spirit Julia AllenChris is working on a project called Liquify, a “personal financial management platform that helps users track their spending and create budgets.” His first conception of the idea came as a freshman at Cornell while riding the TCAT, where he saw riders fumble with cash and coins to pay for their fares. “There has be ...
  • Entrepreneurship at Cornell Celebration Preview Fred KauberOn Thursday, April 19 and Friday, April 20, Entrepreneurship at Cornell will welcome more than 700 alumni, parents, faculty, and staff as part of Celebration: a two-day on-campus showcase of entrepreneurial ventures and topics.  Widely recognized as the most significant on-campus entrepreneurship event for Cornell, this year’s Celebration features over 30 events on topics ranging from ...
  • Leigh Gallagher (A&S ‘94) Encourages Women to Lead with their Strengths Julia AllenOn March 16th, Leigh Gallagher (A&S ‘94) chatted with about twelve students over lunch about career paths and the media industry. Gallagher is the Senior Editor at Large of Fortune and the author of The Airbnb Story and The End of the Suburbs. After studying English at Cornell, she has had a terrific career in ...
  • First Round Capital Co-Founder Howard Morgan Fred KauberOn March 14, Dr. Howard Morgan ’68 visited Cornell to share his knowledge on turning ideas into companies as a part of the Enterprise Engineering Colloquium Seminar Series. Morgan was a co-founder of First Round Capital, a venture capital (VC) firm that specializes in providing early-stage funding to promising companies like Blue Apron, GroupMe, and ...
  • Agnes: Finding Your Community Kristi ChanWhen college students aren’t busy with their classes, clubs and extracurricular activities take up most of their time and shape their college experience. At Cornell, students are bombarded from the start of their freshmen year with ClubFest, quarter cards, e-mails, and Facebook notifications as they begin exploring what organizations are a right fit for them. ...
  • Matt Barker (‘19) and Austin Astorga (‘19) Take the ‘Um’ Out of the Forecast with Brella Julia AllenBrella delivers your personalized daily forecast right to your lock screen in the morning, so you know what to wear, what to expect, and if you need to bring an umbrella.
  • mannUfactory Launches Cornell’s Creativity Julia AllenLast month, a new makerspace came to Cornell’s campus to promote a diverse approach to creativity and ideation. mannUfactory – located on the right side of the first floor of Mann Library – offers the Cornell community tools and assistance to bring ideas to reality. When you enter the makerspace, you will find several 3D ...
  • Measuring Success: Important Startup Metrics Explained Fred KauberMany entrepreneurs are often reminded of the importance of knowing their numbers, but what numbers are important, and what do they mean. For more on important metrics and their implications, click below!
  • Interview with Rewardzzz Founder Hunter Friedland Christine MuchemuE@D sat down with Rewardzzz founder, Hunter Friedland, to learn more about his startup.
  • Introducing the Minor in Entrepreneurship and Innovation (MEI) Catherine WeiThis semester, the SC Johnson College of Business is launching their newest program, a Minor in Entrepreneurship and Innovation (MEI). The mission of the University-Wide Minor in Entrepreneurship and Innovation is to prepare Cornell students to be agents of change in careers that require the application of entrepreneurial thinking and action to economic and social ...
  • Course Spotlight: Entrepreneurship in the Life Sciences Annie BlumenfeldI took Entrepreneurship in the Life Sciences with Professor Robert Karpman during the fall 2017 semester, as I was looking for a one credit course that furthered my interest in entrepreneurship.

Course Spotlight

  • Introducing the Minor in Entrepreneurship and Innovation (MEI) Catherine WeiThis semester, the SC Johnson College of Business is launching their newest program, a Minor in Entrepreneurship and Innovation (MEI). The mission of the University-Wide Minor in Entrepreneurship and Innovation is to prepare Cornell students to be agents of change in careers that require the application of entrepreneurial thinking and action to economic and social ...
  • Course Spotlight: Entrepreneurship in the Life Sciences Annie BlumenfeldI took Entrepreneurship in the Life Sciences with Professor Robert Karpman during the fall 2017 semester, as I was looking for a one credit course that furthered my interest in entrepreneurship.
  • AEM 4380: Entrepreneurial Strategy for Tech Ventures Archana ChoudharyAEM 4380: Entrepreneurial Strategy for Tech Ventures explores the application of strategy on high growth startups. Taught by Professor Michael Roach in Spring every year, the class has become a student favorite for students across all disciplines. Currently you can attend AEM 4390 on Tue/Thursday between 11:40 and 2:40 to take a glimpse of what ...
  • eCornell WebSeries: Making Entrepreneurship Accessible Sarah BarryThe eCornell Webseries enables the full time student to gain critical knowledge about entrepreneurship. Read on for an exclusive WebSeries promotion for E@D readers and to learn from Chris Wofford about how you could gain insights on this topic from the comfort of your room.
  • AEM 4940: Social Entrepreneurship Practicum Anabel’s Grocery Julia Allen“This class is a lot different than armchair learning” is the way Professor Wessels explains her new course. She is the Executive Director of the Center for Transformative Action and is launching a new course, AEM 4940, where students learn social entrepreneurship by working with Anabel’s Grocery throughout the course.
  • AEM 3382: Social Enterprise Development Julia AllenWhat were you doing over winter break? While everyone’s answer varies, fifteen students had the opportunity to help small business leaders in a developing nation. This January, Deborah Streeter launched the first semester of AEM 3382: Social Enterprise Development. Students visited El Rodeito, Honduras for one week over break, met with small businesses, and are ...
  • NBA 5820 – Leadership in Family Enterprise: In Practice and Theory Julia AllenDoes your family own a business? Are you interested in starting a business? If you answered “yes” to either of these questions or are looking for an interesting way to spend Wednesday evenings, join NBA 5820: Leadership in Family Enterprise: In Practice and Theory. It is a new, one-credit course open to undergraduate and graduate ...
  • NEW! Entrepreneurship Concentration within Hotel School Rosie O'ReganThe Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship just launched an Entrepreneurship Concentration for undergraduate students in the Hotel School. Entrepreneurship is the fourth concentration (along with Human Resources, Law, and Managerial Leadership) within the HOLD, or Hospitality Leadership, area. The concentration requires 12 credits minimum, including: Required Courses (8 credits) HADM 3135/6135: Conversations with Entrepreneurs HADM 4130/6130: Entrepreneurial ...
  • HADM 4211 – Entrepreneurial Finance – Fleming Aileen ChangCourse Description: The aim of this course is to sharpen your skills in all of the activities associated with entrepreneurial finance, including identifying attractive business opportunities; estimating the resources necessary to undertake these opportunities; securing such financial and human resources on favorable terms; and prudently managing them in pursuit of the opportunity. Spring. 3 credits. Letter grades ...
  • AEM 4480 – Executing Firm Strategy – Poczter & Schryver Aileen ChangCourse Description: Designed as a hands-on experience to prepare students for executive-level strategy execution, this class is a culmination of the completion of four years of Dyson courses in managerial economics, finance, accounting, marketing, and macroeconomics, in which students will use real-time strategic decision-making from each topic area to influence the success of virtual companies. Implemented ...
  • AEM 3220 – Digital Business Strategy – Leiponen Aileen ChangCourse Description Explores the impact of new technologies on business processes and industries. Focuses particularly on the effects of information and communication technologies (ICT). The objective is to understand the nature of information as an economic good, business opportunities and challenges created by ICT, and organizational constraints involved in exploiting these opportunities. Fall. 3 credits. Letter grades ...
  • Gain Hands-on Experience in the Green Business Lab ENGRG 3030 Jennifer Park   Last March, Cornell introduced the Green Business Lab in order to promote communication, leadership skills and business ethics among Cornell students. Deborah Mann, on-site facilitator for the Green Business Simulation Lab, said that the lab provided students with hands-on business experience “in real time, under real stressful conditions.” This year, the Green Business Lab allowed ...
  • New Entrepreneurship Course! NBA 5380 – The Business Idea Factory – Treat Rosie O'ReganKnow that you have a passion for entrepreneurship but are just missing that one big idea? Or do you have so many ideas that you can’t seem to choose just one? NBA 5380 – The Business Idea Factory might just be the class for you! This Fall of 2014, Professor Brad Treat will be introducing ...
  • New MPS Program Concentration in Applied Behavioral Economics and Individual Choice! Jamie Kalousdian New! Master of Professional Studies in Agriculture and Life Sciences with concentration in Applied Behavioral Economics and Individual Choice Are you or any of your friends interested in pursuing graduate studies upon graduation? Do you or your friends want to change the way the world thinks about food marketing, public policy, consulting, or consumer research? If so, the ...
  • AEM 3440 – Consumer Behavior – Wansink Aileen Chang1.  Why is the course valuable to entrepreneurial students? Students in AEM 3440 learn how to specifically target consumers, a skill that is essential to building a successful business.  The psychology behind consumer decisions is uncovered and discussed.  Through a variety of class projects, students get several opportunities to actively work through a marketing problem they ...